The morphing of language by President-Elect Obama's writers.

So I went to President-Elect Obama's transition page and saw a piece on the "deepening recession". Please do not use this language as it is easily morphed and reminds people of "Depression" The alliteration is too anxiety producing. Some suggestions you might try are the "worsening recession", or the "continuing recession" and you might try some messages which don't define the problem, but instead, give us some suggestions as to how we can help slow it down or reverse it. In those situations feel free to use some positive alliteration. Thanks!